Are you worried about your website? Is your website traffic down? Here is how you investigate!
Push on to know the SEO Guide for 2022 to gain website traffic.
Before we study what is SEO, consider that you are going to get a mobile phone! what do you do?
We open Google and search for the “best mobile phone brands”, “top 10 mobile phones”,” best mobile in India”, “best mobile phones under 30000”,” Mobile phone models”, “Mobile phones with long-lasting battery”, and so on.
All the above mentioned sentence are known as keywords. So Search Engines plays a major role.
Now lets discuss the search engine’s market share and its major contribution.
Search Engine Market share
As per statcounter GlobalStats https://gs.statcounter.com/search-engine-market-share Google is ranked top.
When you search for something on google, Google uses sophisticated algorithms and gives the most relevant results. But, how?
We really don’t know how Google ranks a Webpage. But we do have some idea about “Google Ranking Factors”. Google doesn’t share any search volume, let’s take approximately 63000 search queries are processed by google every second. If that’s the case then almost all the content should gain traffic. Hope you agree but, 91% of the content gets no traffic from Google why?
That’s not the question we should look for, instead look for how 9% of the content gets traffic from Google.
That 9% of the content proves that it is worthy to rank top on any search engine and the search engines easily understand what the content is about.
Step 1: Think alike your potential customer and find relevant keywords
Step 2: Optimize your webpage with relevant keywords
Read Further to know about SEO Guide for 2022 to gain website traffic.
What is SEO?
SEO stands for ‘Search Engine Optimization’. It’s the process of improving your website/webpages to get free organic traffic from search engines like Google.
Basic Components of SEO
Keywords: Keywords should define what your content is about. It helps to improve Search Engine Rankings and aids people to find your webpage. Remember, do not list the keywords. Keywords without proper integration can be detected by the search engine and your website will be at risk. Ecommerce website cares about keywords that show buying intent.
Content: Content is the effective SEO strategy so write effectively considering your customer. Longer content is better than shorter one. Make the content relevant and interesting. SEO without effective content is considered a “Locker without lock”.
Title And Description: It is a title (Meta tags) in SERP (Search Engine Result Page). Focus on subheadings and descriptions that serve your customers. The title reflects at the top of the webpage so it should easily gain the attention of the people who search.
Images: Google allow us to access any websites, images, videos, books, news, and many more information. All are equally important. A professional image with related file names will gain organic traffic to your webpage.
Backlinks: Backlinks and Content are weighted equally. A website should have quality links that point back to its page. Try creating graphics or worthy content that influence bloggers or news websites to link the content.
Social Media: Social Media sites influence search engines. E-commerce websites should establish a strong social media presence. Analyze your competitor’s presence on social media.
Types of SEO
The vital types of SEO
- Technical SEO
- On-Page SEO
- Off-Page SEO
- Content SEO
- Local SEO
- Ecommerce SEO
Technical SEO is the technical parameters that affect the visibility of the website in search engines.
- Create a fast-loading webpage
- Make sure your search engine can access your webpage
- Use Google Search Console to add and verify your website
- Look out for crawl bugs and fix it
- Submit XML site map to all search engines
The ranking is performed on a page-level basis so pay special care to optimize the pages on your website. On-page SEO is about writing quality content regularly, and titles are keyword rich. It is divided into 3 categories Content, HTML and Website Architecture.
- Page titles should be impressive for the user to click
- If the page is long, then focus on headings[H1] [H2] [H3] it gives a clear idea of the page when they scroll
- Concentrate on Images
Content SEO comes under On-Page SEO. It is about the quality of the content. Publishing high-quality content is an important SEO success factor.
- The content process should be started with keyword research.
- Look for long-tail keyword
- Make use of Schemas and structured data to determine the search engine important areas of your content
If your website is designed for local businesses, then optimize it with local SEO. It suits local businesses only.
- Register for a Google My Business account
- Roll yourself to Trusted directories
- Promote using a communication medium like a newspaper, social media, and more
Optimizing an E-Commerce website is more complicated, and it is difficult to promote.
Get your E- Commerce website from Zimozi. Do you want to know more?
Check out our E-Commerce Services
- As you have too many pages to optimize, start with the home page and category page
- Write a blog about your product on how they can solve problems and helps the customers
- Optimize the visual elements like images and videos
- Promote on social media
Importance of SEO
- Increase Brand awareness – Get more traffic by optimizing your website with SEO. More traffic leads to increase brand awareness.
- Added Customers – More traffic with SEO adds customers as your website serves the customer with the keyword they are searching for.
- Ranking Top on Google – Google’s ranking gives credibility to your business
Reach us if you need SEO Guide for 2022 to gain website traffic.
SEO ranking factors
The consistent publication of high-quality content scores more but, there are 200 rank factors in which the top 12 are listed. These factors helps you to answer how to gain website traffic?. Google assesses its algorithm constantly to give better search results. Keep these factors and improve SEO. Improving SEO is easy now with Zimozi. Zimozi focus on SEO Hierarchy
Crawlability: Crawl accessibility so engines can read your website
Indexability: Compelling content that answers the searcher’s query
Rankability: Keywords optimized to attract searchers & engines
Shareability: Share-worthy content that earns links, citations, and amplification
Accessibility: Great user experience including a fast load speed and compelling UX
Clickability: Title, URL, & description to draw high CTR in the rankings. Snippet/schema mark-up to stand out in SERPs
Share with us “What you think is the most important in SEO”. Hope this SEO guide for 2022 to gain website traffic benefits you. If you want to be a success in the online world, then think about SEO and make your website “Nothing to Everything”. Avoid creating links artificially because it is against Google Guidelines. SEO is one of the powerful digital marketing tools for any type of website and it is must to explore the SEO guide for 2022 to gain website traffic.
Grow your business with Zimozi as we ensure healthier SEO to gain more and more traffic on your website. We make your website” Unknown to Known”.